Director iClaudius tackles a profoundly important topic in his latest outing with Seven Sundays, in a campaign for the Singapore Ministry of the Environment and Water Resources. The two films give voice to the Ministry’s position on climate change and food security, its impact on Singapore and how the Ministry is greening the city’s transport, energy and towns to address the issue.
Singapore currently imports 90% of what it eats, and is particularly susceptible to external shocks, as the COVID-19 pandemic has forcefully illustrated. As part of its strategy to address the food security and climate change issues highlighted in the films the Ministry has recently launched a thirty-million-dollar fund to encourage local businesses to grow produce locally, as well as making direct investments in offshore food ventures.
The film is combination of shot images, stills and stock, with principal photography taking place in Singapore with Director of Photography Alan Yap, and then edited with iClaudius’ trademark flare and graphic style. The concept was conceived of by agency Grey, with Executive Producer Rodney Louis Vincent helming the project for Seven Sundays, teaming up with producer Rofano Lubis and line producer Giovanni Suteja.
Singapore currently imports 90% of what it eats, and is particularly susceptible to external shocks, as the COVID-19 pandemic has forcefully illustrated. As part of its strategy to address the food security and climate change issues highlighted in the films the Ministry has recently launched a thirty-million-dollar fund to encourage local businesses to grow produce locally, as well as making direct investments in offshore food ventures.
The film is combination of shot images, stills and stock, with principal photography taking place in Singapore with Director of Photography Alan Yap, and then edited with iClaudius’ trademark flare and graphic style. The concept was conceived of by agency Grey, with Executive Producer Rodney Louis Vincent helming the project for Seven Sundays, teaming up with producer Rofano Lubis and line producer Giovanni Suteja.
