Seven Sunday Films ‘in-house’ directing team ‘THE BRAINTRUST’ was tasked with shooting the latest Kia Carens commercial. The epic film, entitled ‘Think of Freedom’, was shot between locations as diverse as Bali and Tulum in Mexico, and features stunning visuals courtesy of acclaimed cinematographer Pascal Remond
In order to bring the film to life, BRAINTRUST and the team had to work harder and faster than normal to achieve a huge amount in a short time, at one stage running three camera units on the same day, as well as overseeing an underwater remote shoot via Zoom in Mexico. The team pushed production boundaries, shooting as high as 2000m on Mt Batur, and 50m under freezing water in Tulum, and going so far as to close down an Airport to create some spectacular car shots on the runways.
Stephen Douglas, Executive Director, Seven Sunday Films says “We knew that we had to create something special, and the team went the extra mile to deliver. At one stage we had the main unit shooting with the director, a 2nd unit shooting on a hilltop and a 3rd unit shooting an underwater scene in Tulum Mexico, so as the team wrapped the Indonesia units they needed to get on Zoom to oversee the shoot in Mexico”
RLV, BRAINTRUST Director adds “This was a dream job. We had the A-Team on this one, with great chemistry, lots of freedom and trust. Big kudos to the client and agency for this great opportunity. The brief was sharp and clear, literally a long paragraph that centred around Freedom”
Master editor Dave Singh came on board to deliver a trademark edit that features dynamic moments intercut with an uplifting visual structure, accompanied to a score created by the talented composers of the Rec Room, KL.
Stephen continues “…I understand that this ‘TVC’ is ‘rolling out’ across nineteen territories, including Indonesia. I really feel that after observing this shoot we have cracked a system of shooting our projects over a ‘shorter’ period, whilst maintaining the high production value you would expect from Seven Sunday Films.”